Wednesday, January 4, 2012

Sneak Peak: Jason Wu for Target

If, like me, you count Entertainment Weekly, Lucky Magazine, and People among your sources for hard-hitting news, you probably already know that the first sneak peak of the new designer-Target collaboration was released today. If you are getting your news from, say, CNN, or the WSJ, then this is probably news to you, so keep reading! The Target designer collaborations have been largely hit or miss (point: I still count my 2007-ish Loeffler Randall for Target peep-toe flats among the most worn shoes in my . . . ahem . . . extensive footwear collection. I even SuperGlued them back together at my desk once. Now that's love! Counterpoint: Zac Posen for Target. What was that?). So who is Jason Wu? Jason Wu is most widely known for designing First Lady Michelle Obama's dress for the 2009 Inaugural Ball.  You know, this one:
Photo courtesy of de la Pen
Jason Wu has also outfitted Hollywood ingenues like Natalie Portman:
Photo courtesy of Style Frizz
and Emma Watson:
Photo courtesy of My Dress.My High Heels.My Style
Right now you might be asking, so, Kami, what makes Jason Wu so special? Why does everyone love the Wu? For starters, he tends to favor a more structured silhouette. This is good news for my curvy sisters. Are you busty? Hippy? Listen up! Look for items that define the waistline. It's the fastest way to take 10 pounds off your frame.

My biggest complaint with regard to all of the Target collections has been the quality of the materials used in them. I will likely continue to complain about the quality of the items in these high end-low end collabos because this is precisely where the corners are being cut in order to offer the designer items at the Target price point. That said, not every collection has disappointed. Tucker for Target, for example, put out several quality pieces that were well worth the $29.99 that I paid for them.

I have high hopes for you, Mr. Wu. Please don't let me down! Want to see what Jason Wu has come up with for Target? Here's your sneak peak at several items from his collection:
Word on the street is that both the navy blue minidress on the left and the pastel patterned dress on the right ring in at $40. The handbag in the center of the photo is priced at $50. Intrigued? Jason Wu for Target hits stores on February 5th. Which is a Sunday. Guess what I am doing on Saturday, February 4th? Did you guess camping outside of the Target? Because I am definitely not risking a repeat of that Missoni for Target debacle.

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